become a co-owner of empress

become a co-owner of empress

Join in the Non-Alcoholic Revolution - Become a Co-Owner of Empress!

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Empress is a Norwegian non-alcoholic botanical brewery specializing in fermentation and nourishing botanicals.

Grounded in both tradition and innovation, our botanical elixirs offer an uplifting non-alcoholic experience and delight the senses, without compromise.

Market Opportunity

By 2022, the alcohol-free market had grown to an impressive US$11 billion, which is much more than just a passing trend – it's a seismic shift in consumer preferences.

NOLO Trend Defined: The “NOLO" trend represents a growing preference for beverages with little to no alcohol. Specifically, "low-alcohol" drinks have 0.05% to 1.2% ABV, while "no-alcohol" options contain less than 0.05% ABV. This highlights a shift towards more mindful drinking choices.

There is a significant decrease in global alcohol consumption: 22% of consumers drink less, while 55% often buy "No-and-Low" beverages. Future forecasts reinforce this trend: by 2025 non-alcoholic sales will increase by 8%, a stark contrast to the 0.7% growth expected by its alcoholic counterpart.

The Rising Tide of Non-alcoholic Wine: Global Trends, Local Successes:

The global NA wine market currently stands at US$ 2Bn; the market expects to top the valuation of US$ 4.5Bn by 2033. Non-alcoholic wine sales across Europe accounted for over 40% of demand in 2020; North America is the most critical market in the world for the category, with a CAGR of 8% (2020-2027). Non-alcoholic wine sales grew by a significant 22.7% in the US. (2021). The alcohol-free wine market will account for more than 78.3% of the market share.

The surge in global demand for non-alcoholic beverages is undeniable.

In 2022 alone, Norway's Vinmonopolet reported a 12% growth in this NA category, outpacing others.
This growth is further amplified by the NOLO trend and the rising popularity of sparkling wines and tonics, highlighting a growing appetite for varied non-alcoholic flavors that are also in demand in both the HoReCa and retail sectors.

Strong growth for Kombucha in emerging markets

The global Kombucha market is expected to grow at a CAGR of 17.4% from USD 3.4 billion in 2023 to USD 17.1 billion in 2033. The European kombucha market rose from USD 244 million in 2021, and is expected to grow further at a CAGR of 24.6% to USD 730 million in 2026. The most emerging markets are the US, the UK, Germany and France.

At the heart of this transformation is 'Empress.' We're not just following this revolution; we're reshaping it.

Our mission is clear:  to develop and produce alcohol-free beverages that not only meet consumers' demands for high quality, but also set the industry standard with a symbiosis of flavor, innovation and wellness.

Why Invest?

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Why Invest? 〰️

  • Dynamic team

    Our team is set to expand with the addition of skilled professionals, enhancing our capability for accelerated growth. Collaboration with top industry specialists ensures we stay ahead in innovation and market trends. Our founders, fully dedicated, bring a wealth of diverse experience to the table.

  • Innovative non-alcoholic beverages

    From our Norway-based brewery, we lead in crafting high-quality, innovative non-alcoholic beverages. Each product is a blend of traditional artistry and modern creativity, designed to cater to the evolving tastes globally.

  • Stable Growth

    Empress has demonstrated stable growth since its inception in 2019, despite challenges like the pandemic, war, electric prices, and inflation. The tripling of our operating income is attributed to product quality, and strategic partnerships in sales and distribution.

  • Market Presence

    We have secured valuable partnerships with entities like Vinmonopolet and NorgesGruppen and made inroads in the North American market. These steps have fortified our position in the rapidly expanding non-alcoholic beverage sector.

    Empress’s products have received enthusiastic reception in the market. The sought investment via Folkeinvest is a gateway to augment production and access broader sales and distribution networks, both domestically and internationally.

  • Commitment to Sustainability

    Our endeavor goes beyond producing exquisite beverages - it’s a commitment to fostering a sustainable future. We are on a path to enhance ecological efficiency at every stage of production and distribution.

  • Engaging Investment Opportunity

    Empress offers investors an immersive experience, inviting them to taste tests, focus groups, and exclusive events, making them a part of our innovative journey. Investors in Empress aren’t just financial contributors but active participants in our brand's evolution. We offer exclusive access to product taste sessions, focus groups, and networking events, making every investor a part of our forward trajectory.

  • Promising ROI

    In the rapidly growing health-centric beverage sector, Empress is well-positioned to offer investors significant returns, marking an opportunity not just to invest but to be part of a global wellness revolution. Investing in us is not just a financial decision but an opportunity to join a brand poised to redefine the non-alcoholic beverage landscape globally.

  • Established Product Portfolio

    With our products garnering strong market acceptance, the investment through Folkeinvest aims to enhance production and distribution, amplifying our presence in existing and new channels.

Rooted in Norway but designed for a global audience, Empress prioritizes flavor, fermentation and functional botanicals, ensuring each beverage not only delights the senses but also nourishes the body.

OUR PRODUCTS

Empress's elixirs are crafted with a blend of premium botanicals, offering a unique taste experience that is both healthy and indulgent. Each product is a result of meticulous craft, aligning flavor, and wellness to meet the desires of the modern, health-conscious consumer

Kombucha

KOMBUCHA A blend of tradition and modernity, our kombucha promises health and well-being with a distinctive flavor profile that expertly balance tartness and sweetness with purposely selected botanicals. Catering to the demand for healthier non-alcoholic choices.

Winealts

WINEALTS Reshaping the non-alcoholic wine landscape, offering the experience of wine without the alcohol. Crafted by Kombucha, fermentation, and a fusion of herbs, spices and botanicals. An empowering choice for consumers seeking sophisticated, non-alcoholic alternatives.

Our Products

Our Products

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Business Model

Empress's business model is streamlined and efficient, focused on the in-house creation and wide distribution of our specialty beverages. A healthy profit margin of 55-70% underscores our financial stability and growth potential. We're grounded in proprietary formulas, ensuring every product delivers unmatched quality, made in our dedicated facility and endorsed by the meticulous oversight of our skilled R&D team.

Our distribution is as diverse as it is expansive, encompassing digital platforms for direct customer engagement and strategic partnerships in retail and the Horeca sector. As we venture into broader markets, both domestically and internationally, our objective remains clear - to diversify revenue streams while maintaining the quality and integrity that defines Empress, offering enhanced value to both consumers and investors.

Financial Projections & Use of Funds:

Empress is poised for unprecedented growth, marked by a significant escalation in operating income, which has tripled over the past two years. Our carefully curated, yet ambitious strategy is paving the way for broader market reach and increased production capabilities. We're strategically seeking an investment between NOK 7-10M, a capital infusion aimed at amplifying our operational capacity, human resources, and digital engagement to align with our growth trajectory.

Our financial projections are a testament to our strategic planning and execution. We anticipate an annual growth rate of X%, underpinned by increased operating income from diverse sales channels. By 2023, we are projected to turn a substantial profit, an assertion supported by the continual upward trend in our annual revenue.

Breakdown of the proposed fund allocation:

  • Production Expansion (NOK X million): We’re relocating to a larger, more functional production facility equipped with state-of-the-art equipment. This move is designed to increase our production capacity, allowing us to meet the growing market demand effectively while maintaining the unmatched quality of our beverages.

  • Team Augmentation (NOK X million): The talent that drives Empress is central to our innovation and quality. We’re expanding our team, focusing on onboarding sales professionals with a track record of excellence. This expansion aims to amplify our sales efforts, tapping into new markets and enhancing our presence in existing ones.

  • Digital Platform (NOK X million): A seamless, user-friendly digital experience is fundamental in today’s market. We’re investing in upgrading our website and online platforms, ensuring they are intuitive and engaging. This enhancement will bolster online sales, customer engagement, and brand loyalty.

  • Marketing & Digital Strategy (NOK X million): We’re dedicating a portion of our funds to amplifying our online presence and marketing initiatives. This investment focuses on data-driven, personalized campaigns to enhance engagement and brand loyalty. We'll optimize our website for a superior user experience and leverage SEO to increase visibility, ensuring Empress is easily accessible to global consumers.

THE FOUNDERS

The visionary duo and strategic force behind Empress, combine their unique skills to elevate the non-alcoholic experience.

THE BOARD

A dynamic team combining years of industry expertise, collectively driving Empress's strategic direction, ensuring growth, innovation, and long-term value.

What people are saying:

  • “Empress er et flott selskap drevet av Anna og Christer som har unik innsikt i bryggeprosess og smaksutvikling. De har svært gode produkter som forbrukere og kunder har omfavnet i Norge og utlandet og har på kort tid klart å etablere Empress som et selskap og merkevare i kategorien. Kategorien alkoholfrie drikker vokser, og selskapet er godt posisjonert for videre vekst med tanke på produktporteføljens sammensetning, lavt naturlig kaloriinnhold og svært gode smaker som treffer både et yngre og eldre publikum. De alkoholfrie vinalternativene er unike for kategorien og treffer et behov svært få aktører kan levere på med tanke på smak, merkevare og næringsinnhold.»

    Martin Kjekshus Chairman, Empress Norge AS

  • A passionate pair, They tackle everything with such care and focus. Our collaboration with the Honey Wine products “Ficus Zing and Woodland” was amazing. I learned so much about the extracting flavors and combining ingredients in new ways. Some seriously innovative stuff happening in the brewlab. A great relationship over several years of sales together.

    Dimitri Yogaratnam, Founding Partner & CEO - Oslo Brewing Co.

  • Empress – a trustable & innovative partner for Cultivate Food. The product itself is fantastic. Genuine and delicious taste. Delicate and eye-catching branding, which fits our concept and promotes sales. We appreciate the great communication, always prompt delivery and their positive attitude towards various collaborations and joint events

    Anne A. Karlsen. HR, Opplæring & Kulturansvarlig, Cultivate Food

  • As a distributor and retailer in the Health Foods sector, I've experienced "it all" within the Kombucha and fermented drinks market, both domestically in Norway and internationally. Without a shadow of a doubt, Empress towers above the rest. The fusion of a distinct yet appealing flavor profile, beautiful design, and consistency in every batch is nothing short of extraordinary. A true testimony to Anna and Christer's exceptional prowess in taste and brewing expertise, married with an impeccable attention to detail. It's a product I find myself irresistibly drawn to time and time again.

    Elisabeth H. Nyström, Co-Founder and Partner - Oh Yes

  • Always a pleasure to work with such a professional team that is not only the best at production, but delivers the best no alcoholic drinks that becomes the talk of any event. It’s becoming more and more normal to go to events without drinking alcohol. And it’s becoming more and more important to give the guests a “bar experience / entertainment”. Empress gives this to the organizer and guests.

    Hilde P. Reljin, Founder, CEO & Curator Collective Oslo

  • I was never into Kombucha, and found the whole "healthy drinks" wave that started a decade ago a little overrated. However, after my wife introduced me to Empress I converted - it is the first brand a really enjoyed, and I still do. The drinks are both packed with exciting and complex flavour profiles, which really resonate with the chef in me.

    Petter Nyström, Head Chef Holzweiler Platz

  • Empress er en verdifull samarbeidspartner for oss i Oslo Vegetarfestival over flere år. Alt de leverer er av høyeste kvalitet, både smaks- og designmessig. De er positive, brenner for godt håndverk og gode smaker, og teamet er profesjonelle og en drøm å samarbeide med. Empress produkter er veldig populære blant våre kunder og Empress er tilstede på alle våre arrangementer fordi vi vet at resultatet alltid blir fantastisk.

    Heidi Rhøneid. Journalist, and chess commentator. Founder Oslo Vegetarian Festival

Elevate your non-alcoholic experience. @drinkempress