become a co-owner of empress
become a co-owner of empress
Join in the Non-Alcoholic Revolution - Become a Co-Owner of Empress!
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Empress is a Norwegian non-alcoholic botanical brewery specializing in fermentation and nourishing botanicals.
Grounded in both tradition and innovation, our botanical elixirs offer an uplifting non-alcoholic experience and delight the senses, without compromise.
Market Opportunity
By 2022, the alcohol-free market had grown to an impressive US$11 billion, which is much more than just a passing trend – it's a seismic shift in consumer preferences.
NOLO Trend Defined: The “NOLO" trend represents a growing preference for beverages with little to no alcohol. Specifically, "low-alcohol" drinks have 0.05% to 1.2% ABV, while "no-alcohol" options contain less than 0.05% ABV. This highlights a shift towards more mindful drinking choices.
There is a significant decrease in global alcohol consumption: 22% of consumers drink less, while 55% often buy "No-and-Low" beverages. Future forecasts reinforce this trend: by 2025 non-alcoholic sales will increase by 8%, a stark contrast to the 0.7% growth expected by its alcoholic counterpart.
The Rising Tide of Non-alcoholic Wine: Global Trends, Local Successes:
The global NA wine market currently stands at US$ 2Bn; the market expects to top the valuation of US$ 4.5Bn by 2033. Non-alcoholic wine sales across Europe accounted for over 40% of demand in 2020; North America is the most critical market in the world for the category, with a CAGR of 8% (2020-2027). Non-alcoholic wine sales grew by a significant 22.7% in the US. (2021). The alcohol-free wine market will account for more than 78.3% of the market share.
The surge in global demand for non-alcoholic beverages is undeniable.
In 2022 alone, Norway's Vinmonopolet reported a 12% growth in this NA category, outpacing others.
This growth is further amplified by the NOLO trend and the rising popularity of sparkling wines and tonics, highlighting a growing appetite for varied non-alcoholic flavors that are also in demand in both the HoReCa and retail sectors.
Strong growth for Kombucha in emerging markets
The global Kombucha market is expected to grow at a CAGR of 17.4% from USD 3.4 billion in 2023 to USD 17.1 billion in 2033. The European kombucha market rose from USD 244 million in 2021, and is expected to grow further at a CAGR of 24.6% to USD 730 million in 2026. The most emerging markets are the US, the UK, Germany and France.
At the heart of this transformation is 'Empress.' We're not just following this revolution; we're reshaping it.
Our mission is clear: to develop and produce alcohol-free beverages that not only meet consumers' demands for high quality, but also set the industry standard with a symbiosis of flavor, innovation and wellness.
Why Invest?
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Why Invest? 〰️
Rooted in Norway but designed for a global audience, Empress prioritizes flavor, fermentation and functional botanicals, ensuring each beverage not only delights the senses but also nourishes the body.
OUR PRODUCTS
Empress's elixirs are crafted with a blend of premium botanicals, offering a unique taste experience that is both healthy and indulgent. Each product is a result of meticulous craft, aligning flavor, and wellness to meet the desires of the modern, health-conscious consumer
Kombucha
KOMBUCHA A blend of tradition and modernity, our kombucha promises health and well-being with a distinctive flavor profile that expertly balance tartness and sweetness with purposely selected botanicals. Catering to the demand for healthier non-alcoholic choices.
Winealts
WINEALTS Reshaping the non-alcoholic wine landscape, offering the experience of wine without the alcohol. Crafted by Kombucha, fermentation, and a fusion of herbs, spices and botanicals. An empowering choice for consumers seeking sophisticated, non-alcoholic alternatives.
Our Products
Our Products
Business Model
Empress's business model is streamlined and efficient, focused on the in-house creation and wide distribution of our specialty beverages. A healthy profit margin of 55-70% underscores our financial stability and growth potential. We're grounded in proprietary formulas, ensuring every product delivers unmatched quality, made in our dedicated facility and endorsed by the meticulous oversight of our skilled R&D team.
Our distribution is as diverse as it is expansive, encompassing digital platforms for direct customer engagement and strategic partnerships in retail and the Horeca sector. As we venture into broader markets, both domestically and internationally, our objective remains clear - to diversify revenue streams while maintaining the quality and integrity that defines Empress, offering enhanced value to both consumers and investors.
Financial Projections & Use of Funds:
Empress is poised for unprecedented growth, marked by a significant escalation in operating income, which has tripled over the past two years. Our carefully curated, yet ambitious strategy is paving the way for broader market reach and increased production capabilities. We're strategically seeking an investment between NOK 7-10M, a capital infusion aimed at amplifying our operational capacity, human resources, and digital engagement to align with our growth trajectory.
Our financial projections are a testament to our strategic planning and execution. We anticipate an annual growth rate of X%, underpinned by increased operating income from diverse sales channels. By 2023, we are projected to turn a substantial profit, an assertion supported by the continual upward trend in our annual revenue.
Breakdown of the proposed fund allocation:
Production Expansion (NOK X million): We’re relocating to a larger, more functional production facility equipped with state-of-the-art equipment. This move is designed to increase our production capacity, allowing us to meet the growing market demand effectively while maintaining the unmatched quality of our beverages.
Team Augmentation (NOK X million): The talent that drives Empress is central to our innovation and quality. We’re expanding our team, focusing on onboarding sales professionals with a track record of excellence. This expansion aims to amplify our sales efforts, tapping into new markets and enhancing our presence in existing ones.
Digital Platform (NOK X million): A seamless, user-friendly digital experience is fundamental in today’s market. We’re investing in upgrading our website and online platforms, ensuring they are intuitive and engaging. This enhancement will bolster online sales, customer engagement, and brand loyalty.
Marketing & Digital Strategy (NOK X million): We’re dedicating a portion of our funds to amplifying our online presence and marketing initiatives. This investment focuses on data-driven, personalized campaigns to enhance engagement and brand loyalty. We'll optimize our website for a superior user experience and leverage SEO to increase visibility, ensuring Empress is easily accessible to global consumers.
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